Is Your Online Content Finding Potential Customers?
A tree falling alone in the forest may make a sound, but your web content falls on deaf ears without an audience. To impact your potential customers through search engines, social media and industry sites, your online content cannot merely describe your business – it must inspire trust and convey thought leadership in your field.
There are no longer shortcuts to ranking highly on search engines like Google, Bing and Yahoo. Effective search engine optimization (SEO) is smart content writing and marketing, media outreach, website design and development, and off-site presence rolled into one. Each aspect must be addressed regularly.
Big-City SEO Expertise. Jackson Hole Courtesy.
Chadwick Content is the SEO and content marketing business of this freelance content writer, Pat Chadwick. I spent more than a decade working for public relations and digital marketing agencies in the Boston area, and while I am grateful for those opportunities, I felt limited by an agency's uniform practices in addressing very different client needs.
Today's online landscape is not compatible with a "check the boxes on the monthly contract" approach to SEO and digital marketing. That is why I started my own SEO service in Jackson Hole, Wyoming.
Working from beautiful Jackson Hole for the past eight years, I have only chosen projects that allow me to fully dedicate my attention to clients.
Beyond content writing and media outreach, I also perform SEO audits and keyword research, track search rankings, devise social media and Google AdWords campaigns, and analyze website traffic and engagement. I work closely with web developers and graphic designers to ensure that a client's site is both user friendly and search optimized.
Which SEO Services Are Right for Your Business?
SEO Content writing and Blogging
Your website must address the questions your customers are asking online. Using keyword research and a comprehensive understanding of your business and its intended audience, we write web page content and blog posts that target specific customer needs while naturally communicating ranking signals to search engines.
Off-Page Optimization and Local Listings
Your customers expect to find your business on social media, relevant industry directories and local listings like Google My Business, Yelp and Bing Places for Business. These profiles are now a pre-requisite for optimized search rankings. We collaborate to maximize your online presence beyond your website.
SEO Audit and Analysis
We use web analysis and competitive research to learn how the many ranking factors are affecting your website's visibility in search engines. From the initial website audit to customer-conversation analysis, data is always informing our suggested tactics.
Content Promotion and Social Advertising
No matter how much time you spend creating new web content, it won't gain much traction without equal time spent on promotion. We encourage online sharing from various stakeholders and devise hyper-targeted paid social campaigns to maximize your content's reach to a qualified audience.
Link Building and Blogger Outreach
Once the vast majority of Google's search algorithm, the external links pointing to a website are still a major factor in search engine rankings. The difference is that those links must now come from trusted, relevant sites to move the needle. We build relationships with respected sites and blogs in your market to earn authoritative links.
Google Adwords Management
If developed and managed properly, Google AdWords campaigns can be highly effective in targeting new customers and converting recent website visitors researching your product or service. Pat Chadwick is a Google AdWords certified professional, and we can determine whether the pay-per-click (PPC) ad service is right for your business.